Cookie Policy

Effective Date: 10 September 2026
Last Updated: 10 September 2026

This Cookie Policy explains how PRANTUSHSHRA MARKETING PRIVATE LIMITED, operating under the brand Marketing Tusk ("Marketing Tusk", "we", "us", or "our"), uses cookies, pixels, tags and similar technologies on marketingtusk.com.

This Cookie Policy should be read together with our Privacy Policy.

1. What Are Cookies and Similar Technologies?

Cookies are small pieces of information stored on or accessed from your browser or device when you visit a website.

We may also use similar technologies, including:

• pixels;
• tags;
• local-storage technologies;
• scripts; and
• other technologies used for analytics, advertising, security, measurement or website functionality.

For simplicity, we refer to these collectively as "cookies and similar technologies" in this Policy.

2. Why We Use These Technologies

Depending on your location and choices, we may use cookies and similar technologies to:

• operate and maintain our website;
• provide functionality requested by users;
• protect the website and detect misuse;
• understand website usage and performance;
• measure traffic and engagement;
• understand how visitors arrive at our website;
• measure advertising campaigns;
• attribute enquiries or conversions to marketing campaigns;
• support advertising and remarketing activities; and
• improve our website and marketing effectiveness.

3. Categories of Technologies We Use

Strictly Necessary

These technologies are used where necessary for the operation, security or functionality of the website or to provide functionality specifically requested by you.

Where a technology is genuinely strictly necessary, it may operate without optional consent where permitted by applicable law.

Analytics and Measurement

Analytics technologies help us understand how visitors interact with marketingtusk.com.

They may process information such as:

• pages viewed;
• session activity;
• browser and device information;
• approximate location derived from technical information;
• referral information;
• IP address;
• interaction events; and
• other usage information.

Where applicable law requires prior consent, analytics technologies remain disabled until you provide the relevant consent.

Advertising and Targeting

Advertising technologies may help us:

• measure advertising campaigns;
• understand whether advertisements lead to website interactions;
• create or measure advertising audiences;
• perform campaign attribution; and
• support advertising or remarketing activities.

These technologies may use identifiers or interaction information that allows website activity to be associated with advertising systems.

Where prior consent is required, advertising and targeting technologies remain disabled until you provide that consent.

4. Technologies Currently Used

Marketing Tusk currently uses the following identified technologies and providers:

The exact cookies, identifiers, storage methods and durations used by these technologies may depend on configuration and may change when the relevant providers update their services.

Marketing Tusk maintains or should maintain a technically verified inventory of the technologies actually deployed on marketingtusk.com.

5. Google Tag Manager

We use Google Tag Manager to manage and deploy certain website technologies.

Google Tag Manager may control when other technologies operate. Accordingly, our consent implementation is designed so that technologies requiring prior consent are not activated merely because the tag-management system itself is present.

6. Your Cookie Choices

Where applicable law requires your consent before non-essential cookies or similar technologies are used, we provide a consent mechanism that allows you to make choices before those technologies are activated.

Depending on the applicable configuration, you may be offered options such as:

Accept All

Allows permitted non-essential analytics and advertising technologies to operate.

Reject Non-Essential

Keeps technologies that require optional consent disabled.

Manage Preferences

Allows you to control individual categories of non-essential technologies.

Not providing optional consent should not prevent you from accessing website functionality that does not depend on those technologies.

7. Changing or Withdrawing Your Preferences

Where consent controls apply, you may change or withdraw your cookie preferences after making an initial choice.

Changing your preference affects the future operation of technologies controlled through our consent system.

Withdrawal of consent does not make processing that occurred lawfully before withdrawal unlawful.

8. How We Record Cookie Choices

Where appropriate, we maintain information necessary to remember and demonstrate your cookie preferences.

This may include:

• whether you accepted or rejected non-essential technologies;
• selected categories;
• date and time of the choice;
• consent-interface version;
• applicable policy version;
• region or jurisdiction context; and
• subsequent changes or withdrawals.

We use this information to apply and maintain your preferences and, where relevant, demonstrate how the choice was obtained.

9. Third-Party Technologies

Some technologies used on marketingtusk.com are provided by third parties, including Google, Meta, LinkedIn and Microsoft.

When enabled, these technologies may cause information to be transmitted to or otherwise processed by the relevant provider.

The provider may process information under its own privacy documentation and contractual arrangements.

The nature of the information processed, the duration of particular technologies and whether the provider can access associated information depend on the specific technology and configuration.

You should review the relevant third party's privacy information if you would like additional information about its independent processing practices.

10. Cookie and Technology Duration

Some website technologies may operate only for a browsing session, while others may persist for a longer period.

The duration depends on:

• the technology;
• its purpose;
• its configuration;
• your preferences; and
• settings established by the relevant provider.

Marketing Tusk does not intentionally state a generic duration for all cookies because different technologies have different lifetimes.

Specific cookie and storage durations should be maintained in the website's technically verified cookie inventory and, where appropriate, displayed through the cookie preference interface.

11. Browser and Device Controls

Your browser or device may provide additional controls for cookies or other stored information.

These controls are separate from the preferences provided through marketingtusk.com.

Disabling technologies through browser or device settings may affect website functionality in some circumstances.

For technologies governed by our consent mechanism, we recommend using the Marketing Tusk cookie preferences interface so that your choices can be applied to the relevant website technologies.

12. International Processing

The third-party providers identified in this Cookie Policy may operate internationally.

Information generated through permitted analytics or advertising technologies may therefore be processed in countries different from the country in which you are located.

Please see our Privacy Policy for information about international processing and applicable safeguards.

13. Personal Data and Privacy Rights

Information collected through cookies and similar technologies may constitute personal data where it identifies or can reasonably be associated with an individual.

Information about:

• how we process personal data;
• applicable lawful bases;
• service providers;
• international processing;
• retention;
• your privacy rights; and
• how to contact us

is available in the Marketing Tusk Privacy Policy.

14. Updates to This Cookie Policy

We may update this Cookie Policy when:

• website technologies change;
• vendors change;
• cookie configurations change;
• our purposes change;
• consent controls change; or
• applicable legal requirements change.

When we update this Policy, we will revise the "Last Updated" date.

Where a material change requires a new consent choice, we will request that choice as appropriate.

15. Contact Us

If you have questions about this Cookie Policy or our use of cookies and similar technologies, contact:

PRANTUSHSHRA MARKETING PRIVATE LIMITED
Marketing Tusk

Ar 503 Tower Aristoplot No. C 78 Supertech, 34 Pavalion Noida Sector 34, Hamirpur, Hamirpur, Hamirpur, Uttar Pradesh, India, 210301

Email: connect@marketingtusk.com
Website: marketingtusk.com